01A calendar that updates itself
Every event has an end time: once it has passed, the event leaves the calendar and appears among past events with a link to the photos, while the next one takes its place at the top. The organisers only add each date once.
02Dates go straight into visitors’ calendars
“Add to calendar” downloads the event with its date, time and lecture hall, ready to open in the calendar app on a phone or computer (Apple, Google, Outlook). Nobody has to copy anything by hand.
03Proposals that arrive complete
The contact button opens three ready-made emails, for proposing a talk, collaborating or asking for information, each with a subject line and a short outline to fill in: name, role or affiliation, title and topic of the talk.
04An identity that makes you thirsty for science
Bottle green and pink, hand-drawn lettering, beer mugs holding a brain, DNA and a leaf, rising bubbles, tear-off tickets and polaroid-style photos: the site has the same light-hearted tone as the events themselves.
05Two languages, one audience
Research is international, and so is the audience: the whole site, from the calendar to the contacts, is available in Italian and English, with the language switch always at the top.
06Analytics only with consent
The “A toast to cookies?” banner appears after the opening animation, and Google Analytics only starts if the visitor accepts. Reels and the gallery link out to Instagram and Google Drive instead of loading inside the page, so the site stays light.